SEGMENTASI MANFAAT PADA KARTU SELULER BEBAS DAN JEMPOL

Fridanishani, Fridanishani (2008) SEGMENTASI MANFAAT PADA KARTU SELULER BEBAS DAN JEMPOL. Other thesis, University of Muhammadiyah Malang.

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Abstract

This research has the quality of analysis based on topic of “Segmentation of Benefit to Bebas and Jempol Cellular Card”. The purpose of this research is to identify Segmentation of Benefit for the user of Bebas and Jempol Cellular Card. There are four variables in the Segmentation of Benefit; the quality, the service, the economical and the speed. The result from this research is the Segmentation of Benefit identification which is occurs on each card. There are three segments of Segmentation of Benefit identification for the user of Bebas Card; Benefit Orientation (Segment 2), Service and Economical Orientation (Segment 3) and Service Orientation (Segment 1). There are also three segments of Segmentation of Benefit identification for the user of Jempol Card; Total Customer Value (Semgnet 3), Speed Orientation (Segment 2) and Appliance (Segment 1).

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 03 May 2012 07:06
Last Modified: 03 May 2012 07:06
URI: http://eprints.umm.ac.id/id/eprint/4150

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