UMM Institutional Repository

PENGARUH RELATIONSHIP MARKETING, CUSTOMER VALUE DAN TRUST TERHADAP LOYALITAS PELANGGAN PADA PT. ASURANSI JIWASRAYA CABANG KOTA MALANG

Wiwoho, Anggrahita Satriyo (2018) PENGARUH RELATIONSHIP MARKETING, CUSTOMER VALUE DAN TRUST TERHADAP LOYALITAS PELANGGAN PADA PT. ASURANSI JIWASRAYA CABANG KOTA MALANG. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

[img]
Preview
Text
PENDAHULUAN.pdf

Download (1MB) | Preview
[img]
Preview
Text
BAB I.pdf

Download (383kB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (755kB) | Preview
[img]
Preview
Text
BAB III.pdf

Download (568kB) | Preview
[img] Text
BAB IV.pdf
Restricted to Registered users only

Download (1MB) | Request a copy
[img] Text
BAB V.pdf
Restricted to Registered users only

Download (161kB) | Request a copy
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (1MB) | Request a copy

Abstract

The purpose of this study was to determined the effect of relationship marketing, costumer value, and trust on the customer's loyalty at PT.Jiwasraya Insurance branch of Malang. This study used multiple linear regression analysis and tested on 100 Respodents that have been determined by used purposive sampling technique as a method, and used questionnaires for data collection.The result of this study were concluded that variables such as:1) Relationship marketing significally influenced the customer's loyalty of PT Jiwasraya Insurance branch of Malang. 2) Customer value significally influenced the customer's loyalty of PT Jiwasraya Insurance branch of Malang. 3) Trust was significally influenced the customer's loyalty of PT Jiwasraya Insurance branch of malang.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410160311267
Keywords: relationship marketing, customer value, trust, customer loyalty.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: CKO Repository
Date Deposited: 05 Dec 2018 01:58
Last Modified: 05 Dec 2018 01:58
URI : http://eprints.umm.ac.id/id/eprint/41449

Actions (login required)

View Item View Item
UMM Official

© 2008 UMM Library. All Rights Reserved.
Jl. Raya Tlogomas No 246 Malang East Java Indonesia - Phone +62341464318 ext. 150, 151 - Fax +62341464101
E-Mail : infopus[at]umm.ac.id - Website : http://lib.umm.ac.id - Online Catalog : http://laser.umm.ac.id - Repository : http://eprints.umm.ac.id

Web Analytics

UMM Institutional Repository is powered by :
EPrints Logo