UMM Institutional Repository

ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN (Studi Konsumen yang melakukan pembatalan orderan pada PT Oklat Ojek)

Kuddah, Abdullah Muhammad (2018) ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN (Studi Konsumen yang melakukan pembatalan orderan pada PT Oklat Ojek). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

[img]
Preview
Text
PENDAHULUAN.pdf

Download (1MB) | Preview
[img]
Preview
Text
BAB I.pdf

Download (584kB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (1MB) | Preview
[img]
Preview
Text
BAB III.pdf

Download (657kB) | Preview
[img] Text
BAB IV.pdf
Restricted to Registered users only

Download (1MB) | Request a copy
[img] Text
BAB V.pdf
Restricted to Registered users only

Download (293kB) | Request a copy
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (1MB) | Request a copy

Abstract

Oklat (Ojek online) is one of the emerging online transportation services business in Malang. As a new comer, Oklat must have an effective and innovative marketing strategy to obtain and retain consumers in order to prevent order cancelation. The purpose of this study is to identify and analyze the factors that affect consumer decision making on cancelation of Oklat. The sampling method which used in this research is probability sampling technique. The number of samples used in this study are 100 consumers who have ever canceled order on Oklat by using a questionnaire. Data were analyzed using factor analysis with the help of SPSS 21 software. The results of this study indicate, there are 4 factors that influence consumers in order cancellation on Oklat. The service quality factor has a data diversity of 33,572%, the situation factor has a data diversity of 13,627%, the location factor has a data diversity of 10,492%, and personality factor has a data diversity of 7,700%. The dominant factor in ordering cancellation is the quality of service that has a data diversity of 33,572%.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201410160311171
Keywords: Factor Analysis, Oklat, Decision making, SPSS.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: CKO Repository
Date Deposited: 05 Dec 2018 01:44
Last Modified: 05 Dec 2018 01:44
URI : http://eprints.umm.ac.id/id/eprint/41445

Actions (login required)

View Item View Item
UMM Official

© 2008 UMM Library. All Rights Reserved.
Jl. Raya Tlogomas No 246 Malang East Java Indonesia - Phone +62341464318 ext. 150, 151 - Fax +62341464101
E-Mail : infopus[at]umm.ac.id - Website : http://lib.umm.ac.id - Online Catalog : http://laser.umm.ac.id - Repository : http://eprints.umm.ac.id

Web Analytics

UMM Institutional Repository is powered by :
EPrints Logo