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PENGARUH KUALITAS LAYANAN DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PADA ANTHEM CAFÉ MALANG

Pratama, Putra Dwi (2018) PENGARUH KUALITAS LAYANAN DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PADA ANTHEM CAFÉ MALANG. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This study was conducted with the aim to determine the influence of service quality and promotion to customer satisfaction Anthem café Malang. Data analysis method used is multiple linear regression analysis using SPSS 16.0 for Windows Software. Data obtained by using questionnaires with the number of samples of 100 respondents from Anthem café customers Malang. The results showed that the independent variables of service quality and promotion have a positive effect on customer satisfaction Anthem café Malang.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201110160311323
Keywords: Anthem Café. Customer Satisfaction, Multiple Linear Regression Analysis, Promotion, Service Quality.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: CKO Repository
Date Deposited: 01 Dec 2018 01:53
Last Modified: 01 Dec 2018 01:53
URI : http://eprints.umm.ac.id/id/eprint/41237

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