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PENGARUH KEPERCAYAAN DAN KEMUDAHAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION MELALUI MEDIA SOSIAL INSTAGRAM (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang)

Jayanti, Siti Nur Dwi (2018) PENGARUH KEPERCAYAAN DAN KEMUDAHAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION MELALUI MEDIA SOSIAL INSTAGRAM (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This study aims to determine the influence of trust and convenience to the decision to purchase fashion products through social media Instagram. Type of research used in this research is survey method. Population in this research is all student of faculty of economics and business of university of muhammadiyah malang who have made purchasing of fashion product through social media of Instagram at least once. The sample in this research using purposive sampling technique with 100 respondents. Validity test in this research use a ratio of r value count with r table. Test reliability in this study using cronbach's alpha. Analysis technique in this research is multiple linear regression by using t test. The results of this study can be concluded that trust and ease significantly and positively affect the purchase decision.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410160311037
Keywords: trust, ease, purchase decision
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: CKO Repository
Date Deposited: 01 Dec 2018 01:32
Last Modified: 01 Dec 2018 01:32
URI : http://eprints.umm.ac.id/id/eprint/41231

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