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PENGARUH PERSEPSI KUALITAS PRODUK, DISPLAY PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Konsumen Produk Yang Dijual di Wisata Panci Pandaan)

Masfufa, Siska (2018) PENGARUH PERSEPSI KUALITAS PRODUK, DISPLAY PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Konsumen Produk Yang Dijual di Wisata Panci Pandaan). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This study aimed to determine the effect of perceived product quality, product display, and price to the purchase decision of products sold in Wisata Panci Pandaan. This study was done because of the sale of products in the last few months was unstable, there were also some complaints from consumers. The populations in this study were consumers who bought products sold in Wisata Panci. The sample used was 100 respondents. The sampling technique used was purposive sampling, the sampling technique was limited to people who can provide certain information. The result indicated that perceived quality product has a significant effect on purchase decision, product display has a significant effect on purchasing decision, and the price has a significant effect on purchasing decision. While perceived quality product, product display, and price simultaneously have a significant effect on purchasing decisions.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410160311282
Keywords: Perceived Quality Product, Product Display, Price, and Purchase Decision
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: CKO Repository
Date Deposited: 01 Dec 2018 01:29
Last Modified: 01 Dec 2018 01:29
URI : http://eprints.umm.ac.id/id/eprint/41230

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