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PENGARUH VISUAL MERCHANDISING DAN PROMOSI PENJUALAN TERHADAP PEMBELIAN IMPULSIF PADA 3SECOND KOTA MALANG

Qurnila, Priska Nuri (2018) PENGARUH VISUAL MERCHANDISING DAN PROMOSI PENJUALAN TERHADAP PEMBELIAN IMPULSIF PADA 3SECOND KOTA MALANG. Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

Visual merchandising and sales promotion are the variables that influence impulsive buying on consumers. The purpose of this research is to analyze the influence of visual merchandising and sales promotion to impulse buying. This research was conducted in 3Second shop of Soekarno Hatta branch of Malang City. Analyzer used is multiple linear regression and t test. The population in this research were 3Second consumers who had made impulsive buying in the last year with a sample of 120 respondents. This research can be concluded that visual merchandising does not affect impulsive buying, while sales promotion has a positive and significant influence on impulsive buying.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201410160311056
Keywords: Impulse Buying, Sales Promotion, Visual Merchandising
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 30 Nov 2018 07:01
Last Modified: 30 Nov 2018 07:01
URI : http://eprints.umm.ac.id/id/eprint/41191

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