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PENERAPAN KOMUNIKASI PEMASARAN MELALUI WEBSITE PADA TIGA PUTRA MALANG

Muzakky, Ahmad (2018) PENERAPAN KOMUNIKASI PEMASARAN MELALUI WEBSITE PADA TIGA PUTRA MALANG. Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The use of new media can support the efforts of the company to support a better development process particularly on the transparency of the Organization, the public service and to support marketing activities, where the wrong website penggunana activities in support implementation of marketing communications. The purpose of this research is to know the application of marketing communications via the website on Three Poor Sons. The type of research used in this study researchers are using qualitative types of descriptive research. In the analysis of research data, then the researcher is using interactive analysis techniques according to Miles and Hubberman consisting of three components: a data reduction (reduction), the presentation of data (data display), and withdrawals as well as drawing conclusions (testing and verifying conclusions). Research results can be outlined as follows: 1) the application of marketing communications at three sons showed Poor management systems provide support or guarantee that events or the process of information dissemination may have done well, always establish the interaction with consumers, delivering complete information, showing the display layout interesting so supports implementation established by the company. 2) Responses from consumer society or informant linked to the application of the marketing communications through the website shows that there is ease of access, the display is easy to understand, positive information, news updates, media capabilities can enhance images can provide support in efforts to develop businesses that run.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201110040311272
Keywords: marketing communications and Website
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 28 Nov 2018 03:51
Last Modified: 28 Nov 2018 03:51
URI : http://eprints.umm.ac.id/id/eprint/41020

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