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Aktivitas Komunikasi Pemasaran Dalam Meningkatkan Jumlah Pengunjung ( Study Pada Divisi Marketing Objek Wisata Hawai Waterpark Malang)

Mardani, Desy Ika (2018) Aktivitas Komunikasi Pemasaran Dalam Meningkatkan Jumlah Pengunjung ( Study Pada Divisi Marketing Objek Wisata Hawai Waterpark Malang). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

In the era of globalization activity each company, in the tourism sector also experienced a very sharp competition. Thus, there should have been marketing communication strategy as quality product, place, distribution and promotion. One that is developing attention in the tourism sector is Malang city. Based on the researchers observation, in Malang regency there is one of the tourist site that began to be one option for tourists or visitors thet is Hawai Waterpark Malang. This research used qualitative approach, a qualitative research is a research procedure that produces the descriptive data. The data collection techniques are Observation, Interview and Documentation. The research result indicates that Hawaii Waterpark Malang has conducted six marketing communications mix as much as possible, starting from personal selling that comes directly to the segments that have been determined to provide product introduction. Then, advertising is done by maximizing all media both social media to mainstream media (print, electronic, and online). Promotion is done by approaching various segment especially on group and regular segments, by giving discounts. Sponsorship is implemented by cooperation with various vendors, including banking and culinary. Publications are almost identical to advertising that utilizes medias that can be used for publication, and the last is a communication on the spot that is designing various angles Hawai Waterpark with interesting posters.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201110040311177
Keywords: Marketing Communication, Tourism, Hawai Waterpark Malang
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 28 Nov 2018 03:00
Last Modified: 28 Nov 2018 03:00
URI : http://eprints.umm.ac.id/id/eprint/41007

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