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KOMUNIKASI PEMASARAN SEKOLAH DALAM UPAYA MENINGKATKAN MINAT CALON SISWA (Studi pada HUMAS Madrasah Aliyah Ma’arif Kota Batu)

Putra, Billyan Yenestya (2018) KOMUNIKASI PEMASARAN SEKOLAH DALAM UPAYA MENINGKATKAN MINAT CALON SISWA (Studi pada HUMAS Madrasah Aliyah Ma’arif Kota Batu). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The context of this research is MA Ma'arif which is school that every time new students receive, the number of students is below average in general and has 5 classrooms, but each year to continue receiving new students. This means that the school is trying to continue to maintain and enhance its existence. This research aims to describe how marketing communications activities undertaken MA Ma'arif Kota Batu in an attempt to boost interest in the prospective students so that the school could not get derailed and realize its vision and mission. This research uses qualitative research methods, descriptive. Data collection techniques that used in this research are interview and study of documentation techniques. Parties interviewed as many as three (3) subjects. Study of the documentation done by shooting directly and ask for the archive or the files to TU’s staff. The results of this study suggest that the schools MA Ma'arif Kota Batu carry out marketing communications by improving the quality of the product and apply the concept of the marketing mix. It can be seen from the program that are run as tahfizh Al-Quran, Khitobah 3 languages, extracurricular and life skill. In carrying out such things, managed the school to evaluate marketing activities last year by identifying potential, and applied into the promotion mix.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201310040311253
Keywords: Communication, Marketing Communication, School
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 28 Nov 2018 02:47
Last Modified: 28 Nov 2018 02:47
URI : http://eprints.umm.ac.id/id/eprint/41005

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