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ADEGAN KEKERASAN DALAM IKLAN TOKOPEDIA (Studi Analisis Isi Tentang Adegan Kekerasan Dalam Iklan Tokopedia Edisi Isyana VS Gangster Di Net TV)

Taufik, Akhmad (2018) ADEGAN KEKERASAN DALAM IKLAN TOKOPEDIA (Studi Analisis Isi Tentang Adegan Kekerasan Dalam Iklan Tokopedia Edisi Isyana VS Gangster Di Net TV). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

Advertisement Tokopedia version Isyana VS Gengster considered more many give picture violence with scenes on advertisement that of the advertisement service sell buy . So that researcherinterested for do research to advertisement Tokopedia that is in advertisement that scene violence what appears in the Tokopedia ad on television NET.TV private. Research this use method approachquantitative with type research descriptive and basic research this is analysis fill in . Room scope research this is scene and dialogue inside advertisement Tokopedia edition Isyana VS Gengster . As for whobecame categorization in research this consists of from categorization violence physical, categorization violence non verbal , categorization violence psychological , categorization violence sexual , andcategorization violence economy . U nit analysis in research this is a shot and a word or dialogue in advertising , whereas unit measure it is appearance scene and the word in each seconds ads containingelement corresponding violence categorization . Technique data analysis used is analysis fill in with test reliability use formula Hostly and Scott Pi. Based on results analysis that has been do on chapter before , researchers could interesting conclusion that is from amount a total of 20 shots on advertisement Tokopedia version Isyana vs Gengster ,researcher and koder find 11 shots about corresponding violence with categorization and who has agreed. Of the 11 shots found consists of from 6 shots for category violence physical , 2 shot category verbalviolence , and 3 shot categories violence psychological . And researchers no find a shot for categorization violence sexual and violence economy . Categorization violence physical dominate from structurecategorization that has been determined . this could interpreted that advertisement Tokopedia version Isyana vs Gengster loaded will violence physical .

Item Type: Thesis (Undergraduate (S1))
Student ID: 201210040311119
Keywords: Violence, Advertising
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 28 Nov 2018 02:27
Last Modified: 28 Nov 2018 02:27
URI : http://eprints.umm.ac.id/id/eprint/41001

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