UMM Institutional Repository

SALURAN DISTRIBUSI PEMASARAN PRODUK OBAT TRADISIONAL DAN OBAT MODERN UNTUK TERNAK AYAM DI WILAYAH MALANG RAYA

Sari, Yulita Inda (2018) SALURAN DISTRIBUSI PEMASARAN PRODUK OBAT TRADISIONAL DAN OBAT MODERN UNTUK TERNAK AYAM DI WILAYAH MALANG RAYA. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

[img]
Preview
Text
Pendahuluan.pdf

Download (993kB) | Preview
[img]
Preview
Text
BAB I.pdf

Download (209kB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (190kB) | Preview
[img]
Preview
Text
BAB III.pdf

Download (168kB) | Preview
[img] Text
BAB IV.pdf
Restricted to Registered users only

Download (421kB) | Request a copy
[img] Text
BAB V.pdf
Restricted to Registered users only

Download (109kB) | Request a copy
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (1MB) | Request a copy

Abstract

This research was carried out in February to March 2018 at farm shops and breeders in the region of Malang Raya. This research aims to know the efficiency of marketing channel of drugs and herbal medicine in cattle in the region of Malang Raya as well as formulating the best distribution channel model for marketing drugs and herbal medicine in particular drug products, and herbal medicine Temuvit Farma Sanbe Azka Jaya PS. The selection of the object of research is done deliberately (purposive) and for sampling using a purposive sampling with certain considerations. Method of data collection by means of interviews and the use of a questionnaire that was created by using the likert scale based on judgements of the respondent. Methods of data analysis using quantitative deskripif analysis. Based on the results of the study known marketing channels are most efficient at drug Sanbe i.e. marketing channel 3 and channel marketing jamu Temuvit i.e. marketing channel 4, in view of both the channels which are both equally have short distribution channels distribution channels among others and quickly reach the consumer product into the hands of as well as the price of medicinal products and medicinal Temuvit Sanbe equally affordable for breeder/consumer

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410350311113
Keywords: distribution channels, marketing, medicine, herbal medicine, Sanbe, Temuvit.
Subjects: S Agriculture > SF Animal culture
Divisions: Faculty of Agriculture and Animal Husbandry > Department of Animal Husbandry (54231)
Depositing User: Agung Gallant Setiabudi
Date Deposited: 27 Nov 2018 10:16
Last Modified: 27 Nov 2018 10:16
URI : http://eprints.umm.ac.id/id/eprint/40976

Actions (login required)

View Item View Item
UMM Official

© 2008 UMM Library. All Rights Reserved.
Jl. Raya Tlogomas No 246 Malang East Java Indonesia - Phone +62341464318 ext. 150, 151 - Fax +62341464101
E-Mail : infopus[at]umm.ac.id - Website : http://lib.umm.ac.id - Online Catalog : http://laser.umm.ac.id - Repository : http://eprints.umm.ac.id

Web Analytics

UMM Institutional Repository is powered by :
EPrints Logo