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PEMAKNAAN IBU RUMAH TANGGA TENTANG KONSUMERISME DI PROGRAM ACARA LEJEL HOME SHOPPING (Studi Resepsi Pada Ibu Rumah Tangga Tentang Lejel Home Shopping di Televisi Komersial di JL. Muharto V RT.01 RW.011 Malang)

Pratiwi, Ronna Indah (2018) PEMAKNAAN IBU RUMAH TANGGA TENTANG KONSUMERISME DI PROGRAM ACARA LEJEL HOME SHOPPING (Studi Resepsi Pada Ibu Rumah Tangga Tentang Lejel Home Shopping di Televisi Komersial di JL. Muharto V RT.01 RW.011 Malang). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

Mass media is an important tool where many people get information there. Television is one of the mass media. Its audio visual as well as the various program impressions become the main attraction of this media. Lejel Home Shopping. Lejel Home Shopping became one of the pioneers in creating broadcasting innovation and service. The wide range of high quality needs and products are available include: Health Care, Beauty Care, Home Appliances and Sports. How is housewife receptions about Lejel Home Shopping on Commercial Television? This research uses a qualitative descriptive approach that aims to explore or build a prosition or explain the meaning behind reality. In knowing the meaning of each informant, researchers using the basic substance of the study receptions. The study of receptions is a study that reveals the meaning in which the meaning of the researcher's findings is achieved through the meaning of the media texts by the audience under study. Based on the results of data processing with research informants, the conclusion obtained after doing this research is the audience gives different meanings on each impression. Both from dominant position, negotiation, and opposition. As an active audience they can interpret what is in the media. Understanding and interpretation formed by informants is based on their experience and social background in watching the event. But in intrepert event informants more in dominant position, because the event is seen entertaining and provide information.

Item Type: Thesis (Bachelors Degree (S1))
Additional Information: 201110040311070
Uncontrolled Keywords: Interpretation, Lejel Home Shoping, Reception Analysis
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Science
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 27 Nov 2018 02:49
Last Modified: 27 Nov 2018 02:49
URI : http://eprints.umm.ac.id/id/eprint/40905

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