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PENGARUH TERPAAN BAURAN KOMUNIKASI PEMASARAN DISTRO TERHADAP PENINGKATAN BRAND IMAGE PERUSAHAAN (Studi Pada Pelanggan Distro Screamous Malang)

Utomo, Revindo Prasetyo (2018) PENGARUH TERPAAN BAURAN KOMUNIKASI PEMASARAN DISTRO TERHADAP PENINGKATAN BRAND IMAGE PERUSAHAAN (Studi Pada Pelanggan Distro Screamous Malang). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

promotion mix consist of product, place, distribution, and promotion that can affect costumer loyalty and satisfy. if costumer satisfy can be filled, the costumer loyalty to the company can be guaranteed. to create good product, Distro should build good brand image in the eye of costumer. Screamous is a big clothing company based in Malang. the purpose of this research are (1) to get know about the effect of screamous marketing mix towards the company brand image level. (2) to get know how much the effect between screamous marketing mix and company brand image level. This research using quantitative method with expansive research type, sample mining system from some population and using structural questioner as mining data tools. total responden of this research are 50 with the criteria: while they're visiting screamous. sampling technique using simple random sampling. Based on the simple regression linear analysis calculation, we know that the simultaneous effect in every free variable towards brand image be executed with F-test. from simple reversion anlysis result generated Fcount value amount 38.712, Ftable in significan 0,05 generated the value 4.043. so Fcount is bigger than Ftable, than Ho is declined and Ha got accepted, it means free variable has significant effect towards brand image

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201210040311219
Keywords: Peningkatan Brand Image, Bauran komunikasi pemasaran
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 27 Nov 2018 02:40
Last Modified: 27 Nov 2018 02:40
URI : http://eprints.umm.ac.id/id/eprint/40904

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