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AKTIVITAS EVALUASI KEGIATAN PROMOSI PARIWISATA KABUPATEN SAMPANG (Studi pada Dinas Pemuda, Olahraga, Kebudayaan dan Pariwisata Kabupaten Sampang)

Abu Chori, R. Achmad (2018) AKTIVITAS EVALUASI KEGIATAN PROMOSI PARIWISATA KABUPATEN SAMPANG (Studi pada Dinas Pemuda, Olahraga, Kebudayaan dan Pariwisata Kabupaten Sampang). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The tourist destination in Sampang have a number of natural and cultural potentials that are reliable, but most of the them have not been managed optimally. Tourist Destination requires the perpetrator reliable information to conduct tourism promotion. Therefore, tourist destination should be handled properly, ranging from the readiness of the object until the promotion effort. With the creation of the right promotional program further evaluation needed to find out how the effectiveness of the plan or program that has been done can achieve the goals of the organization or institution. The researcher aims to find out how the evaluation of promotional activities on the tourism sector that had been done by the Department of Youth, Sports Affair, Culture and Tourism of Sampang Regency. Researchers used qualitative research approach with descriptive research type. Data collection was completed by interview, observation and documentation. This study was analyzed using Program Evaluation concept. The results of research have been done can be concluded that the evaluation of promotional activities was not maximum. It was proven by the stage of Outcome Evaluation has not conducted a thorough evaluation as the level of worldwide tourist visit had decreased and without further evaluation. Researcher also found several factors that hinder the process of tourism promotion activities such as the lack of maximum promotion in online media and social media, lack of budget and insufficient human resources.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201310040311182
Keywords: Evaluation, Tourism Promotion, Public Relations Government
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 27 Nov 2018 02:04
Last Modified: 27 Nov 2018 02:04
URI : http://eprints.umm.ac.id/id/eprint/40893

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