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EVALUASI KELAYAKAN DAN STRATEGI PENGEMBANGAN USAHA PEMBESARAN UDANG VANNAMEI DI DESA DUKUHTUNGGAL KECAMATAN GLAGAH KABUPATEN LAMONGAN

Lutfi, Ika Maulana (2018) EVALUASI KELAYAKAN DAN STRATEGI PENGEMBANGAN USAHA PEMBESARAN UDANG VANNAMEI DI DESA DUKUHTUNGGAL KECAMATAN GLAGAH KABUPATEN LAMONGAN. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This research aims to analyze the financial feasibility and formulating business development strategies enlargement white shrimp at Dukuhtunggal Village Sub district Glagah of Lamongan District. This study was conducted in September to October 2017. The research method used is the survey method. The sampling method was performed using methods of snowball sampling by the number of respondents as many as 18 people. The result showed that the business of enlarging white shrimp enlargement enterprise development deserves to be implemented and developed, because of the results of the assessment in accordance with the investment criteria Net Present Value (NPV) reached Rp 283.927.334, Net Benefit Cost Ratio (Net/B/C) by 28, Internal Rate of Return (IRR) reached 645.5%, the value of payback period of 0.37 or three months of seven days and the Profitability index (PI) of 1.53. Business development strategy is known through proceeds from the matrix IFE and EFE with a total score of 3.341 and 3.272. Matrix IE shows the position of the company located on the cell to one which means grow and build so that the appropriate strategy to be applied is the intensive strategy i.e., market penetration, market development, product development and integration strategies. The formulation of the strategy produces eight alternative development strategies i.e., an increase in production capacity, strengthening the institutional role, leveraging capital access, empowerment of farmers, increase the use of quality seeds, wea

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201210260311007
Keywords: White Shrimp, Feasibility of Business, SWOT
Subjects: S Agriculture > SF Animal culture
S Agriculture > SH Aquaculture. Fisheries. Angling
Divisions: Faculty of Agriculture and Animal Husbandry > Department of Animal Husbandry (54231)
Depositing User: Sulistyaningsih Sulistyaningsih
Date Deposited: 26 Nov 2018 08:31
Last Modified: 26 Nov 2018 08:31
URI : http://eprints.umm.ac.id/id/eprint/40836

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