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MAKNA PESAN BUDAYA TRADISIONAL DALAM FILM (Analisis Semiotik Budaya Bugis-Makassar dalam Film UANG PANAI’ MAHA(R)L)

Ramadan, Djadu (2018) MAKNA PESAN BUDAYA TRADISIONAL DALAM FILM (Analisis Semiotik Budaya Bugis-Makassar dalam Film UANG PANAI’ MAHA(R)L). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

With the advancement of technology as well as science today, watching movies become something very easy, be it through television, cinema, even movie streaming service applications like Netflix, Hooq, or iflix. So that human life today is very difficult to separate from the film. The themes that appear in the film also began diverse, ranging from educational themes to cultural themes. Cultural themes are considered important to be lifted because looking at the problems that occur today can not be separated from differences in viewpoint in understanding the culture itself. This is then done by a group of filmmakers who are members of Makkita Cinema Production's production house by making a film entitled Uang Panai 'Maha(R)L which raised the traditional culture as the main problem in the film. The purpose of this research is to know the meaning of traditional cultural message in this Uang Panai 'Maha(R)L film, and to know the meaning of the message of culture presented in the film, the researcher uses qualitative interpretative type using semiotik Roland Barthes method. Here the sign will be interpreted with two levels of marking, denotation and connotation without overriding the existing myths to get a general and comprehensive picture and understanding of the problem under study. From the results of this study obtained the picture that the meaning of Bugis-Makassar cultural message is on: scene 2 about culture merantau which is interpreted as an effort to gain freedom and independence in order to meet complex needs. Scene 4 on trade culture is interpreted as work that has freedom in work so it is very appropriate for Bugis-Makassar society because it has a high work ethic. Scene 29 about marriage that is not only understood as the union of two brides, but also becomes a ceremony of union and fellowship between two families who will become partners. Scene 32 about the ancestors who interpreted as the principle of life that contains spirit and spirit in stimulating the actions of Bugis-Makassar people to be better. Scene 37 on the kinship system that is often used in the matchmaking process because it is considered ideal. Scene 64 on the culture of siri 'which is interpreted as self-esteem or shame that teaches moral morality in the form of suggestions, prohibitions, rights and duties that dominate human actions to maintain and defend themselves and honor. Scene 71 about silariang which is interpreted as a disgrace due to embarrassment and reflect failure in a family that usually leads to conflict even get social sanction. Based on the results of research conducted, the researchers draw the conclusion that the culture of Bugis-Makassar society always shows the identity of self that contains good values and is expected to be an inheritance for the next generations in order to create a thing called as a whole human development because it sees what is happening today, the values contained in the culture of siri ', uang panai' or the ancestor's advances have begun to experience a shift in meaning that it is important to then re-reflect the cultural values that exist in the Bugis-Makassar society.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201310040311162
Keywords: Culture Message, Film, Semiotic Analysis
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 26 Nov 2018 05:52
Last Modified: 26 Nov 2018 05:52
URI : http://eprints.umm.ac.id/id/eprint/40797

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