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ANALISIS STRATEGI PEMASARAN PRODUK JAMU HERBAL TEMUVIT UNTUK TERNAK AYAM BROILER DI MALANG RAYA

Prastika, Anitha (2018) ANALISIS STRATEGI PEMASARAN PRODUK JAMU HERBAL TEMUVIT UNTUK TERNAK AYAM BROILER DI MALANG RAYA. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This research was conducted in February until March 2018 at the poultry shops in Malang, East Java. This research was aimed to know the weakness, strengthen, opportunity and threats which is influecting marketing activity of Temuvit in the region of Malang and also to formulate marketing strategy of Temuvit in its market competition. Research was conducted at Azka Jaya PS (Temuvit producer) and poultry shops in Malang regency. Respondents was selected with purposive sampling methods with certain considerations. Data were collected by conducting survey, interview and spread questionnaire instrument. The data observed were analyzed using SWOT then continued by evaluating the Internal Factor Analysis Summary (IFAS) and the External Factor Analysis Summary (EFAS). According to the analysis result, known : 1) The strengths is : product quality, good costumer services, capital capacity, strategic location, benefit of Temuvit, interested packaging availability of information in the product. 2) The weaknesses include : promotion and socialization. 3) Opportunity : The role of local product, A lot of competitor, increasing of livestock population, availability of material product, and advanced technology. 4) The threats are competition of similar product, expensive price, relatively new product, and belief of farmers. The results of SWOT analysis on the quadrant II is diversification strategy spesifically with Stregth Threats (ST). The main strategy that can be impemented is (1) diversification of competing products (2) provide education to breeders (3) reduce product prices to be affordable among breeders.

Item Type: Thesis (Bachelors Degree (S1))
Additional Information: 201410350311038
Uncontrolled Keywords: Marketing strategy, Herbal medicine, Temuvit, SWOT Analysis, IFAS-EFAS.
Subjects: S Agriculture > SF Animal culture
Divisions: Faculty of Agriculture & Animal Husbandry > Department of Animal Husbandry
Depositing User: Administration Library UMM 2
Date Deposited: 26 Nov 2018 04:32
Last Modified: 26 Nov 2018 04:32
URI : http://eprints.umm.ac.id/id/eprint/40792

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