Mahfoed, Veryal (2018) STRATEGI KOMUNIKASI PEMASARAN PRODUK KECANTIKAN NAOBE SKINCARE (Studi pada Media dan Perusahaan Naobe Skincare). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This research is based on a phenomenon to survive and develop in the face of increasingly strong competition, Naobe Skincare must maintain good service and quality in order to properly communicate the product, thus raising the opportunity for the company to grow and outperform its competitors and also can maximize in marketing its products. The purpose of this research is "To know the Communication Strategy of Beauty Products Marketing Naobe Skincare (Study on Media and Company)". Data collected through interviews with employees Naobe Skincare located in Malang, namely: Owner, Facebook Account Manager, Instgaram Account Manager, Website Manager, Partner Coordinator and Reseller Coordinator Naobe Skincare. And through observation in social media Naobe Skincare. The results showed that of the six subjects for marketing communication strategy that made Naobe Skincare in improving the consumer and increase sales is by promotion where the results obtained by researchers based on interviews conducted by researchers with tasty subjects who are in Naobe Skincare Malang. The results stated that the promotion and marketing strategies undertaken by Naobe Skincare employees include product collection, presentation, sharing and briefing on marketing communication strategies, media approaches to buyers and customers / promoters and promotion to increase Naobe Skincare sales. From some promotional and marketing strategies conducted by employees of Naobe Skincare, it is known that the strategies used through social media like Facebook, Instagram and Website is a strategy that is often used to promote and sell products and establish cooperation with potential buyers / consumers.

Item Type:	Thesis (Bachelors Degree (S1))
Student ID:	201310040311038
Keywords:	Strategy, Marketing Communications, Beauty Products
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User:	Retno Widiyastuti Ika Wijaya
Date Deposited:	26 Nov 2018 02:49
Last Modified:	26 Nov 2018 02:49
URI :	http://eprints.umm.ac.id/id/eprint/40762

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