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Current Image Berita CSR PT. Inti Daya Guna Aneka Warna Melalui Kampung Wisata (Studi Analisis Isi Berita CSR PT. Inti Daya Guna Aneka Warna Tentang Kampung Wisata Decofresh di Radar Malang Periode September 2016-Oktober 2017)

Fitria, Salis (2018) Current Image Berita CSR PT. Inti Daya Guna Aneka Warna Melalui Kampung Wisata (Studi Analisis Isi Berita CSR PT. Inti Daya Guna Aneka Warna Tentang Kampung Wisata Decofresh di Radar Malang Periode September 2016-Oktober 2017). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

In September 2016, PT. Indana gets the attention of mass media, including Radar Malang. Its biggest role is to create a colorful village, tridi village, and glass bridge. The researcher interests in knowing current image of CSR in PT. Indana through Decofresh tourism village in Radar Malang. The 3P concept of John Elkington i.e. the people, planet, and profit becomes the indicator of this research. The researcher uses descriptive quantitative research with essentially content analysis. Then, the data collection techniques is in the form of documentation. The news coverage from September 2016-October 2017 amounted to 19 titles. The analytical unit used is a paragraph. Reliability test results with two coders obtained 0.703 and 0.7. Based on 108 paragraphs, 84 paragraphs fall into the category. The most dominant planet category appears as many as 41 paragraphs (37.96%). The statements about environmental management are increasingly mentioned in 22 paragraphs. The second dominant is the category of people totaling 30 paragraphs (27.78%). The category of least portion is the profit category of 22 paragraphs (22.22%). In accordance with the background of Decofresh tourism village, CSR focuses on the environment. Radar Malang is also dominantly imaged around the environment. Besides, it mentions Decofresh word as Indana’s flagship product on the news several times. It synchronously improves the image of the product and becomes the company's soft selling event.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201310040311436
Keywords: Current Image, CSR, PT. Inti Daya Guna Aneka Warna, Radar Malang, Content Analysis
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 26 Nov 2018 02:15
Last Modified: 26 Nov 2018 02:15
URI : http://eprints.umm.ac.id/id/eprint/40750

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