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STRATEGI KOMUNIKASI PEMASARAN DALAM PROMOSI WISATA TAHUN 2017 (Studi Pada Mueseum Angkut Kota Batu)

Karina, Rafika Vita (2018) STRATEGI KOMUNIKASI PEMASARAN DALAM PROMOSI WISATA TAHUN 2017 (Studi Pada Mueseum Angkut Kota Batu). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

Transport museum is a tourist destination in the stone town most in demand by tourists because of the theme of the museum is a museum of transport and transport only one in Asia tenggara..Dengan featuring several collections and rides ranging from classic cars, classic motorcycles, traditional to modern vehicles, replicas monuments some countries, helicopter R1, and a replica of the aircraft. The number of visitors in the last 2 years showed garfik increased. So the purpose of this study was to determine how the marketing communication strategy in the promotion of Stone Town Tourism Transport Museum. This study is a qualitative research can be considered as a method of researchthatemphasizes the object of study in gaining perspective about the object of research findings. The research subject namely PR Transport Museum. Data on the use of primary data and secondary data. The analysis technique used is qualitative analysis. While the results of this study can be seen that the Park East Java Group emerged as one of the contributors to the development of knowledge and the largest most comprehensive conveyance in Asia by establishing the Museum Transports + Movie Star Studio. Transport Museum + Movie Star Studio on March 9, 2014 with an area of approximately 3.8 hectares which contain the development of a wide variety of conveyances from around the world ranging from traditional to modern, which is not powered by the engine, and has a variety of rides and collections educative also intertaiment. Marketing strategies in use today transport museum was quite effective even though there are some obstacles. Constraints on the felt began occasional miss communication between divisions, lack of facilities transport vehicle to the museum, there is a similar museum in Bandung, etc. While the supporting factors are the support of the community, government, and public transportation drivers that support and assist in the development of the transport museum and provide transportation for visitors. Promotion is done from advertising that created a brochure in the scatterplot, fairs, billboards, and events that do well in the domestic and foreign Luat, through social meda and the mass media. Quite efectife so much increased that wisatan visitors both domestically and abroad,

Item Type: Thesis (Undergraduate (S1))
Student ID: 201110040311329
Keywords: Marketing Communication Strategy, Promotion, Transports Museum Kota Batu
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 26 Nov 2018 01:57
Last Modified: 26 Nov 2018 01:57
URI : http://eprints.umm.ac.id/id/eprint/40739

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