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Konstruksi Citra Jokowi melalui Video (Analisis Framing #JKWVLOG di channel YouTube Presiden Joko Widodo)

Holis, Nur (2018) Konstruksi Citra Jokowi melalui Video (Analisis Framing #JKWVLOG di channel YouTube Presiden Joko Widodo). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

YouTube is one of the medium used by President Joko Widodo as a political communication media. Based on SocialBlade statistics #JKWVLOG is one of the most viewed contents, which shown by the significance increasing numbers of new subscribers in every, # JKWVLOG upload. Content shown by the program not only concerned on works program, hence the contents also show the daily activity practiced by people (in general). Jokowi is the first President who does the vloging (Video Blogging). Basically in politics anything can be shown as a form of political communication and the terms of the image to be established, Thus the researcher is aiming to analyze on how the image construction of Joko Widodo as the President of Republic Indonesia which appears on President Joko Widodo’s YouTube channel #JKWVLOG. This research is using qualitative research and focusing on interpretative research. The researcher uses 4 videos from President Joko Widodo’s YouTube channel #JKWVLOG as the main focus to be analyzed using Framing Model by Gamson. As the results of the research, based on framing analysis by Gamson and Mondigliani, in constructing Jokowi’s images not all of the package aspects shown on the vlog hence it accentuates on Visual image and depiction package aspects. #JKWVLOG made on conscious ways and builds the contents as kinds of Jokowi's political communication, objector construction and implicitly appear as a denial regarding the government or Jokowi’s issues, thus forming a positive image through the use of supporting objects (figures / objects), visual image and emphasis on specific words or sentences, in this case strengthen the image of Jokowi

Item Type: Thesis (Undergraduate (S1))
Student ID: 201310040311351
Keywords: Image Consturction, Video, YouTube, President Joko Widodo, Framing Analysis
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 23 Nov 2018 02:43
Last Modified: 23 Nov 2018 02:43
URI : http://eprints.umm.ac.id/id/eprint/40653

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