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”PENGARUH TERPAAN IKLAN SAMPOERNA TERHADAP BRAND AWARENESS DAN BRAND ATTITUDE PADA PRODUK ROKOK SAMPOERNA A MOTION”

Fithriasari, Dewi (2018) ”PENGARUH TERPAAN IKLAN SAMPOERNA TERHADAP BRAND AWARENESS DAN BRAND ATTITUDE PADA PRODUK ROKOK SAMPOERNA A MOTION”. Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

Considering of the tightness in effort rivalry, and in other to Brand Awareness that desired by company really embedded as a top of mind position of society, and cultivate an attitude to brand (Brand Attitude), then the company should do advertising toward the products which is made as effective as possible, creative, interesting, so it could be cause the influence of positive and brand that conveyed through advertisement acceptable by the society. From the description it is necessary to do the research with the tittle ’The Influence of Exposure to Sampoerna Advertisement toward Brand Awareness and Brand Attitude of Product Sampoerna’s Cigarette a Motion’’. This research was conducted to find out how enormous theexposure influence advertisement toward Brand Awareness and Brand Attitude at Product Sampoerna a Motion. This type of research is (explanatory research), and the populations are they or anyone who stay in area Campus University of Muhammadiyah Malang that know are smoking or buy cigarette in area Campus. the retrieval technique sampling is with Insidental Sampling technique. Based on the result of analysis and discussion it can be concluded each variable have Standardized Coefficients values for (1) advertisement that influential to Brand Awareness amount 0.339. It means the exposure of advertisement influential is positive toward Brand Awareness. (2) the exposure of advertisement influential toward Brand attitude is amount 0,439. It means the appeal of advertisement is positive to Brand Awareness. (3). The influence of Brand Awareness is positive to Brand Attitude is amount 0,561. The advice given is the company should remain and improve their product in order to the perception of consumes are positive and concerning the quality of product that will impact on consumes choice to decide the purchase.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201110040311204
Keywords: Brand Awareness, Brand Attitude, Advertisement
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 22 Nov 2018 07:53
Last Modified: 22 Nov 2018 07:53
URI : http://eprints.umm.ac.id/id/eprint/40599

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