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UPAYA DIPLOMASI PEMERINTAH JEPANG MELALUI PENGGUNAAN HELLO KITTY DALAM STRATEGI COOL JAPAN

Tania, Natasya Ichi (2018) UPAYA DIPLOMASI PEMERINTAH JEPANG MELALUI PENGGUNAAN HELLO KITTY DALAM STRATEGI COOL JAPAN. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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PENDAHULUAN.pdf

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BAB I.pdf

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Abstract

This research explained some diplomatic efforts which has been done by Japanese government in a period of 2008 to 2016 in utilizing one of Japan’s animation character which is Hello Kitty in Cool Japan Strategy. For this research, researcher uses three concepts such as diplomacy concept from several experts, soft power by Joseph S. Nye and also soft power currencies by Alexander L. Vuving. Also for this research, researcher uses descriptive-analitic methodology to describe the effort of Japanese government and to analyze each points owned by Hello Kitty based on 3 elements of soft power currencies. Furthermore, the outcome of this research shows that Hello Kitty has become an animation character which not only able to exist in its animation world, but in diplomatic scope as well. It is seen from Japanese government are making use of the existence of Hello Kitty as an instrument of diplomacy, participates in improving bilateral relations, tourism, the infrastructure and technology.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410360311160
Keywords: diplomacy, soft power, Hello Kitty, Cool Japan Strategy
Subjects: J Political Science > JZ International relations
Divisions: Faculty of Social and Political Science > Department of International Relations (64201)
Depositing User: CKO Repository
Date Deposited: 21 Nov 2018 03:37
Last Modified: 21 Nov 2018 03:37
URI : http://eprints.umm.ac.id/id/eprint/40471

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