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Makna Rumah Dalam Film Pendek Aqua Versi #TemukanIndonesiamu (Studi Resepsi Pada Mahasiswa Rantau Universitas Muhammadiyah Malang Jurusan Ilmu Komunikasi Angkatan 2013)

Meizar, Affan (2018) Makna Rumah Dalam Film Pendek Aqua Versi #TemukanIndonesiamu (Studi Resepsi Pada Mahasiswa Rantau Universitas Muhammadiyah Malang Jurusan Ilmu Komunikasi Angkatan 2013). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

"Temukan Indonesiamu" program by AQUA mineral water company as a manifestation of concern for the preservation of the values of art and culture of Indonesia. This program provides an opportunity for the young generation to discover the meaning of Indonesia through the content provided by Aqua. Currently the program continues to make 5 short films by holding 5 young Indonesian directors. One of the content between that 5 short film is "Indonesia itu Rumahku", there are differences in the meaning of the actual home with the existing in the film, then it is behind the researcher investigate the problem. The purpose of this study is to know how the meaning of home by students from the University of Muhammadiyah Malang majoring in Communication Science class of 2013. This study used a qualitative research approach then using the basic substance of the study receptions. Researchers conducted FGD (Focus Group Discussion) with six people who became the subject of this research which is a overseas student in Communication Department of University of Muhammadiyah Malang. The data that have been obtained will be analyzed using Miles Huberman analysis technique that is starting from data reduction, data presentation until conclusion. The results of the study using the study receptions are divided into three categories, in the first category (Dominant) that the subject of the study did not question the film, the second category (Negotiation) the subject of the study did not immediately agree but have their own opinions and beliefs about the meaning of home, the third category (Opposition) the subject of the study did not agree with the meaning of the existing home in the film and have their own views and meanings. The results of the categorization resulted in 4 research subjects in the dominant category, 1 subject in the negotiation category, and 1 subject in the opposition category. The results show more on the dominant category because most of the entire research subjects have a their own meaning of home that is in line with the meaning of the home on the “Indonesian itu Rumahku” film, the four subjects in the dominant category experienced a similar thing when they out from their own city as a overseas student.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201210040311357
Keywords: Mean, Short Film, Receptions
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 21 Nov 2018 03:33
Last Modified: 21 Nov 2018 03:33
URI : http://eprints.umm.ac.id/id/eprint/40470

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