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Hubungan Antara Motif dan Kepuasan Audiens Menonton Tayangan Dua Hijab di Trans 7 (Studi pada Komunitas Hijabers Surabaya)

Wijayanti, Fani (2018) Hubungan Antara Motif dan Kepuasan Audiens Menonton Tayangan Dua Hijab di Trans 7 (Studi pada Komunitas Hijabers Surabaya). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

Dua Hijab was one of the television shows broadcasted by Trans 7 station that was the only fashion magazine that concept impression about hijab fashion. Impression was very useful added information about the fashion for members of the Surabaya Hijabers community in supported the appearance in daily life and profession as a model. The purposed of this study was determined and described the relationship between motives and satisfaction Surabaya Hijabers community in watched impressions Dua Hijab in Trans 7. The theory used in this research was the used and gratification which assumed that the audience had a certain purpose in used certain mass media. This research used quantitative approach with explanative research type. The population of this study was a member of the Surabaya Hijabers community with a sample of 82 respondents. Data collection techniques used questionnaires with data analysis methods and cross tabulation analysis. The results of this study indicated that the highest motive level that underlies the audience before watched the impression was the motive information with an average gain of 4.12. Satisfaction information became the most satisfaction obtained by the audience with an average gain of 3.87. The results of this study also showed that there was a relationship between the motive and the satisfaction of the audience that was the members of Surabaya Hijabers community in watched the impressions of Dua Hijab in Trans 7. It could be known by Product Moment Pearson correlation coefficient test, showed the correlation between X (Motive) and Y (Satisfaction) was equal to 0.822 which explained that there was a very strong relationship between motive and satisfaction. Based on cross tabulation analysis, respondents aged 17 to 21 years were fewer than respondents aged 22 to 27 years. This was because some respondents were in the low level category in the category of identity motives and entertainment motives. From the overall impression of Dua Hijab gave high satisfaction to members of Hijabers Surabaya community. But the level of satisfaction obtained did not match the level of expected satisfaction (motive). It could be seen from the amount of expected satisfaction score (motive) was greater than the satisfaction obtained.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201210040311367
Keywords: motive, satisfaction, uses and gratification, hijab fashion
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 21 Nov 2018 02:45
Last Modified: 21 Nov 2018 02:45
URI : http://eprints.umm.ac.id/id/eprint/40459

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