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PENGARUH KEPERCAYAAN, KEMUDAHAN DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN PADA SITUS E-COMMERCE OLX.CO.ID

Mukhamad, Rizky Arief Maulana (2018) PENGARUH KEPERCAYAAN, KEMUDAHAN DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN PADA SITUS E-COMMERCE OLX.CO.ID. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of this study to determined the effect of trust, easy of use, and information quality towards purchase decision on E-Commerce site OLX.co.id. This study used the multiple regression analysis which is sent to 100 respondents that deterimed used by purposive sampling technique as a method of sampling by using online questionnaires for data collection. The result of this study revealed that variabel such as trust had positive and significant impact towards purchase decision, variabel such as easy of use had positive and significant impact towards purchase decision, and variable such as information quality had positive and significant impact towards purchase decision.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410160311244
Keywords: trust, easy of use,information quality and purchase decision
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 21 Nov 2018 01:33
Last Modified: 21 Nov 2018 01:33
URI : http://eprints.umm.ac.id/id/eprint/40423

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