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ANALISIS ATRIBUT PRODUK NINJA MOTORSPORT DI KOTA PROBOLINGGO

Huda, Nurul (2018) ANALISIS ATRIBUT PRODUK NINJA MOTORSPORT DI KOTA PROBOLINGGO. Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of this study was to analyze and test the use of product attributes in consumer perceptions. The costumers and reseller were one of the main elements of selling and buying transactions. Nowadays, the transactions of selling and buying a Motorbike who became one of the favorite was Ninja Motor sport. Basically, Motor sport was a tertiary need because of the price that could only be purchased by the upper middle class. Thus, not everyone could have it because of the price was so high. Analyzer was used by using scale range analysis. Moreover, the test instruments (test validity and reliability test) used SPSS. In addition, the populations and samples in this study were buyers and users of Ninja Motorpsport in Probolinggo. Meanwhile, sampling technique used nonprobability sampling technique which was continued by purposive sampling. As a result, the sample size in this study was as much as 100 responder television viewer and the data used primary data.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201110160311391
Keywords: Product Brand, Product Quality, Product Design, Product Label, Packaging, Product Attribute, Product Attribute, Consumer Perception
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 21 Nov 2018 01:19
Last Modified: 21 Nov 2018 01:19
URI : http://eprints.umm.ac.id/id/eprint/40415

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