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PENGARUH HARGA, LOKASI, FASILITAS DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN RUMAH SEJAHTERA TAPAK (Studi Pada Konsumen Perumahan Griya Kedawung Lestari di PT.Turen Indah Properti)

Rinaldy, Muhammad (2018) PENGARUH HARGA, LOKASI, FASILITAS DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN RUMAH SEJAHTERA TAPAK (Studi Pada Konsumen Perumahan Griya Kedawung Lestari di PT.Turen Indah Properti). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This research is aimed to find out the significant influence of price, place, amenities, and promotion to home prosperous buying decision on the consumer of Griya Kedawung Housing Estate at PT. Turen Indah Property. The sampling technique has been done by using sampling census and the samples are 50 consumers who buy a house at PT. Turen Indah Property by using questionnaires for data retrieval. The analytical tool using multiple linear regression to test the influence of independent variables on dependent variables. The result showed the price, place, amenities, and promotion that has the significant positive influence on the purchasing decision because it has a significant value smaller than 0,05 (< 0,05).

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410160311174
Keywords: price, place, amenities, promotion, purchase decisions
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 19 Nov 2018 11:07
Last Modified: 19 Nov 2018 11:07
URI : http://eprints.umm.ac.id/id/eprint/40402

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