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PENGARUH EXPERIENTIAL MARKETING TERHADAP MINAT BERKUNJUNG KEMBALI PADA WISATA PULAU MERAH BANYUWANGI

Fitriani, Eka (2018) PENGARUH EXPERIENTIAL MARKETING TERHADAP MINAT BERKUNJUNG KEMBALI PADA WISATA PULAU MERAH BANYUWANGI. Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This study aims to determine the effect of Experiential Marketing on Interest Visiting again on the tour of Red Island Banyuwangi. This type of research is descriptive quantitative. The population in this study are tourists who have visited at least 1 time on the Red Island tour of Banyuwangi. The sample in this research using purposive sampling technique with 100 respondents. Validity test in this research use comparison r value count with r table. Test Reliability in this study using cronbach's alpha. Analysis technique in this research is multiple linear regression by using t test. The results of this study can be concluded that experiential marketing (sense. Feel, think, act, and relate) significantly influence the interest of visiting again on the tour of Red Island Banyuwangi and feel the most contributing the interest of visiting again on the tour of Red Island Banyuwangi.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201410160311030
Keywords: Experiential Marketing (sense, feel, think, act and relate), interest visiting again
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 19 Nov 2018 08:20
Last Modified: 19 Nov 2018 08:20
URI : http://eprints.umm.ac.id/id/eprint/40385

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