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PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA AVANZA (Studi Konsumen Toyota Avanza di Kota Malang)

Ardhywinata, Dyas Ramadhan Pandu (2018) PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA AVANZA (Studi Konsumen Toyota Avanza di Kota Malang). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This research is aimed to find out the significant influence of product, price, promotion and distribution channel to buying decision on consumer of Toyota Avanza car in Malang. The sampling technique has been done by using nonprobability sampling and the samples are 110 consumers who buy a Toyota Avanza car in Malang by using questionnaires for data retrieval. The analytical tool using multiple linear regression to test influence of independent variables on dependent variables. The result showed the product, price, promotion and distribution channel that have significant positive influence to the purchasing decision because it has significant value smaller than 0,05 (< 0,05).

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410160311205
Keywords: product, price, promotion, distribution channel, purchase decisions
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 19 Nov 2018 07:43
Last Modified: 19 Nov 2018 07:43
URI : http://eprints.umm.ac.id/id/eprint/40377

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