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ANALISIS PREFERENSI KONSUMEN DALAM MEMBELI MOBIL DIESEL ATAU MOBIL BENSIN (Studi pada Konsumen di Dealer Toyota Kota Malang)

Mantika, Dinda Nurrahma Alfira Farani (2018) ANALISIS PREFERENSI KONSUMEN DALAM MEMBELI MOBIL DIESEL ATAU MOBIL BENSIN (Studi pada Konsumen di Dealer Toyota Kota Malang). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This study aims to determine the preferences of consumers in choosing a diesel car or gasoline car.As more and more choices of types of cars are scattered, consumers will have a decision in choosing or buying products according to the wishes and needs. The types of cars currently scattered include Diesel and Gasoline Cars. Both cars are working in the combustion process of diesel fuel and gasoline fuel, in addition there are also advantages and disadvantages of both types of this car. So that will arise a variety of consumer perceptions about diesel cars or gasoline cars. This research uses Cochran Q Test and Konjoin Analysis which aims to know which attribute is an important consideration for consumer in Malang.The results of this study indicate that there are 5 attributes of consumer perceptions that are considered for consumers in choosing diesel or gasoline, that is, Performance Level, Gas Emission Level, Maintenance Level, Fuel Consumption Level, and Car Stability Level. While consumer preferences for the most preferred car products are gasoline cars taking into account engine performance levels, exhaust emission levels, engine maintenance levels, and stability levels when used remotely.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410160311057
Keywords: Consumer Perception, Cochran Q Test Method, Conjoint Analyse
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 19 Nov 2018 07:28
Last Modified: 19 Nov 2018 07:28
URI : http://eprints.umm.ac.id/id/eprint/40372

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