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PENERAPAN BALANCED SCORECARD DALAM MENGEVALUASI KINERJA BISNIS PT RAJAWALI NUSINDO CABANG MALANG

Rochmawati, Desy Indahsari (2018) PENERAPAN BALANCED SCORECARD DALAM MENGEVALUASI KINERJA BISNIS PT RAJAWALI NUSINDO CABANG MALANG. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of this research is to know the health of business performance of PT Rajawali Nusindo Branch of Malang in the last two years that is the year 2016-2017. Performance is assessed by using balanced scorecard method which includes four perspectives, namely financial perspective, customer perspective, internal business process perspective and learning and growth perspective. The data used in this study is quantitative data, ie data in the form of numbers obtained from the object under study. Measured using time series analysis as a guideline of corporate health assessment. The calculation results show that on a financial perspective, ROI is stated more unhealthy. Profit Margin On Sale is stated more unhealthy. Growth Rate In Sale is stated healthier. Customer perspective, Number of complaints is stated healthier, Customer Retention is stated more unhealthy, Number of new customers is stated more unhealthy. Internal business process perspective, On time delivery, is stated stagnant. Learning and growth perspective, Employee productivity is stated healthier. Employee retention is stated more unhealthy. Absenteeism is stated healthier.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410160311140
Keywords: balanced scorecard, performance, perspective
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 19 Nov 2018 07:23
Last Modified: 19 Nov 2018 07:23
URI : http://eprints.umm.ac.id/id/eprint/40371

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