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ANALISIS STUDI KELAYAKAN USAHA WARUNG KOPI PRAMBOS DI KOTA MALANG

Sekartaji, Bella (2018) ANALISIS STUDI KELAYAKAN USAHA WARUNG KOPI PRAMBOS DI KOTA MALANG. Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

Prambos Coffee Shop is an established business with bank loan capital, which is Rp. 30.683.800. Products sold in the form of coffee drinks and various other beverages. This study aims to determine the feasibility level of Prambos coffee shop business which is located at Tlogomas Street, Dau District, Malang City. The research was conducted in February-May 2018 with data collection techniques in the form of observation and interview. The methods used are financial aspect, determination of criteria in capital budgeting by using Payback Period (PP) method, Net Present Value (NPV), Internal Rate of Return (IRR), and Profitability Index (PI), market and marketing aspects, technical and operational aspects, management and organizational aspects, and socioeconomic aspects. Market and marketing analysis shows that the prospect of coffe shop Prambos is quite good, judging by the increasing number of requests each month. Technical analysis and production show that the location of coffee shop in front of University of Muhammadiyah Malang campus and close to raw material. Organizational and management analysis shows that the business owner has performed the management function well. Financial analysis using 100% bank loan capital obtained Net Present Value (NPV) result of Rp. 255.498.424, Internal Rate of Return (IRR) of 14.005%, Payback Period (PP) is 2 years 4 months, Average Rate of Return (ARR) of 86.5%, and Profitability Index (PI) of 8.3.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201410160311396
Keywords: coffee shop, feasibility study, business feasibility study aspects
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 19 Nov 2018 07:16
Last Modified: 19 Nov 2018 07:16
URI : http://eprints.umm.ac.id/id/eprint/40369

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