Wicaksono, Satrio Suryo (2018) Pengaruh Diskon , Store Atmosphere dan Bonus Pack terhadap Impulse Buying konsumen (Studi Konsumen Super Indo Tlogomas Malang). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.
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Abstract
This study aims to determine the effect store atmosphere, price discount, and bonus pack significantly against impulse buying consumer Super Indo, and to describe the effect of store atmosphere, price discount and bonus pack to impulse buying consumer. Data analysis method used is multiple linear regression, F test, and t-test. The results showed that store atmosphere, price discount, and bonus pack simultaneously and partially influence the impulse buying. It is hoped that Super Indo Malang will be able to repair the store atmosphere and add the list of products included in the price discount and bonus pack because these three things have a significant effect on impulse buying.
Item Type: | Thesis (Bachelors Degree (S1)) |
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Student ID: | 201310160311435 |
Keywords: | Store Atmosphere, Price Discount, Bonus Pack, Impulse Buying |
Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | Faculty of Economics > Department of Management (61201) |
Depositing User: | Retno Widiyastuti Ika Wijaya |
Date Deposited: | 19 Nov 2018 06:51 |
Last Modified: | 19 Nov 2018 06:51 |
URI : | http://eprints.umm.ac.id/id/eprint/40358 |
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