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Pengaruh Diskon , Store Atmosphere dan Bonus Pack terhadap Impulse Buying konsumen (Studi Konsumen Super Indo Tlogomas Malang)

Wicaksono, Satrio Suryo (2018) Pengaruh Diskon , Store Atmosphere dan Bonus Pack terhadap Impulse Buying konsumen (Studi Konsumen Super Indo Tlogomas Malang). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This study aims to determine the effect store atmosphere, price discount, and bonus pack significantly against impulse buying consumer Super Indo, and to describe the effect of store atmosphere, price discount and bonus pack to impulse buying consumer. Data analysis method used is multiple linear regression, F test, and t-test. The results showed that store atmosphere, price discount, and bonus pack simultaneously and partially influence the impulse buying. It is hoped that Super Indo Malang will be able to repair the store atmosphere and add the list of products included in the price discount and bonus pack because these three things have a significant effect on impulse buying.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201310160311435
Keywords: Store Atmosphere, Price Discount, Bonus Pack, Impulse Buying
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 19 Nov 2018 06:51
Last Modified: 19 Nov 2018 06:51
URI : http://eprints.umm.ac.id/id/eprint/40358

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