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PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY POCARI SWEAT Survei Pelanggan Pocari Sweat di Kota Malang

Azifah, Nur Luluk Atin (2018) PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY POCARI SWEAT Survei Pelanggan Pocari Sweat di Kota Malang. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of this study is to determine the effect of brand image and brand trust influence brand loyalty on Pocari Sweat in the city of Malang. This type of research is quantitative, the sample in this study amounted to 120 customers Pocari Sweat. The technique of collecting data that is by way of kuesioner. The results of research and discussion that has been done then can be concluded as follows: 1) brand image variables, brand trust variables, and brand loyalty variables according to customer perception Pocari Sweat in Malang city is a good category. 2) brand image variables significantly influence brand loyalty in Pocari Sweat. 3) brand trust variables significantly influence brand loyalty in Pocari Sweat. 4) brand image variables and brand trust variables simultaneously affect toward brand loyalty in Pocari Sweat in Malang city. 5) the biggest contributing variable toward brand loyalty in Pocari Sweat in Malang city is brand trust variable.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410160311470
Keywords: Brand Image, Brand Trust and Brand Loyalty
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 17 Nov 2018 08:41
Last Modified: 17 Nov 2018 08:41
URI : http://eprints.umm.ac.id/id/eprint/40287

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