UMM Institutional Repository

EFEKTIVITAS IKLAN LAZADA MELALUI FACEBOOK

Hilmi, Muhammad (2018) EFEKTIVITAS IKLAN LAZADA MELALUI FACEBOOK. Undergraduate (S1) thesis, University of Muhammadiyah Malang.

[img]
Preview
Text
Pendahuluan.pdf

Download (1MB) | Preview
[img]
Preview
Text
BAB 1.pdf

Download (492kB) | Preview
[img]
Preview
Text
BAB 2.pdf

Download (772kB) | Preview
[img]
Preview
Text
BAB 3.pdf

Download (667kB) | Preview
[img] Text
BAB 4.pdf
Restricted to Registered users only

Download (970kB) | Request a copy
[img] Text
BAB 5.pdf
Restricted to Registered users only

Download (165kB) | Request a copy
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (1MB) | Request a copy

Abstract

The purpose of this study to determine the level of effectiveness of advertising Lazada Indonesia via Facebook. The sample in this study is a Facebook consumer who follows the account Lazada Indonesia on Facebook aged 21-40 years amounted to 120 people. Data collection techniques that is by way of questionnaires and methods of data analysis used is the EPIC model. The results of the study shows that the ads Lazada Indonesia through Facebook viewed from empathy, persuasion, and impact (impact) is in the category enough, while for advertising communication entered in the category effectively. The next result shows that overall ads Lazada Indonesia through Facebook are in the category quite effectively. Through the results of this study, is expected for Lazada Indonesia to improve and improve the ads displayed in social media Facebook because the results show that the ads displayed are still quite effective. This needs to be done considering that advertising is important to the company's goals and interests.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201310160311031
Keywords: Advertising Effectiveness, Empathy, Persuasion, Impact, Communication
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 17 Nov 2018 08:35
Last Modified: 17 Nov 2018 08:35
URI : http://eprints.umm.ac.id/id/eprint/40286

Actions (login required)

View Item View Item
UMM Official

© 2008 UMM Library. All Rights Reserved.
Jl. Raya Tlogomas No 246 Malang East Java Indonesia - Phone +62341464318 ext. 150, 151 - Fax +62341464101
E-Mail : infopus[at]umm.ac.id - Website : http://lib.umm.ac.id - Online Catalog : http://laser.umm.ac.id - Repository : http://eprints.umm.ac.id

Web Analytics

UMM Institutional Repository is powered by :
EPrints Logo