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PENGARUH DESAIN PRODUK, PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT DI LAMONGAN

Firdayanti, Maulida Tri Andita (2018) PENGARUH DESAIN PRODUK, PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT DI LAMONGAN. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This study aims to understand the effect of product design, promotion and price toward the purchase decision of Honda BeAT motorcycle on Lamongan. The populations in this study were all buyers of Honda BeAT motorcycle on Lamongan. In this study the sample was 100 respondents selected consider buying a Honda Beat motorcycle at Honda dealers in Lamongan and at least 18 years old and data collection technique by using questioners. Validity test in this research use Pearson Correlation. Test reliability in this study using Cronbach Alpha. The analysis tool used is Multiple Linear Regression. The results of this study can be concluded that Product Design, Promotion and Price either partially or simultaneously have a significant effect on purchasing decision.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410160311285
Keywords: Product Design, Promotion, Price, Purchase Decisision
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 17 Nov 2018 06:59
Last Modified: 17 Nov 2018 06:59
URI : http://eprints.umm.ac.id/id/eprint/40283

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