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PENGARUH SUASANA TOKO DAN POTONGAN HARGA TERHADAP PEMBELIAN IMPULSIF PADA CARREFOUR KOTA MALANG

Prasetio, Wawan Adhi (2018) PENGARUH SUASANA TOKO DAN POTONGAN HARGA TERHADAP PEMBELIAN IMPULSIF PADA CARREFOUR KOTA MALANG. Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of this study was aimed to test the partially and simultaneously effect of store atmosphere and price discounts on the partially and simultaneously impulsive buying. The research population were the customers of Carrefour Malang, the sample of this study were selected 120 respondents by using purposive sampling method. The researcher used multiple linear regression as analysis technique. The result showed that the store atmosphere and partially discounts had a positive and significant impact on impulsive buying and store atmosphere, and simultaneously store atmosphere and discounts hade positive and significant impact on impulsive buying.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201410160311058
Keywords: store atmosphere, price discounts, impulsive buying
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 16 Nov 2018 10:19
Last Modified: 16 Nov 2018 10:19
URI : http://eprints.umm.ac.id/id/eprint/40212

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