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PENGARUH KEPUASAN TERHADAP NIAT PEMBELIAN ULANG MELALUI KEPERCAYAAN PELANGGAN (Studi pada Pelanggan Wanita Toko Online Tiara Galleria)

Hikmah, Tiara Nurul (2018) PENGARUH KEPUASAN TERHADAP NIAT PEMBELIAN ULANG MELALUI KEPERCAYAAN PELANGGAN (Studi pada Pelanggan Wanita Toko Online Tiara Galleria). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The research objective is to examine the effect of customer satisfaction and confidence to re-purchase intention. The research sample of 100 respondents, which was taken by purposive sampling of the population of online shopping in the store. Path analysis showed that satisfaction and customer satisfaction positive effect on the purchase intention in the online store, and the trust is able to mediate the influence of customer satisfaction on repeat purchase intentions.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201210160311107
Keywords: Satisfaction, customer satisfaction, Re-purchase intention, and Online Shop
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 16 Nov 2018 09:23
Last Modified: 16 Nov 2018 09:23
URI : http://eprints.umm.ac.id/id/eprint/40209

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