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“Pengaruh Kualitas Produk Dan Citra Merek Terhadap Loyalitas Merek” (Studi Pada Pelanggan Gerai Kosmetik Wardah di Matahari Malang Town Square)

Umami, Rizza (2018) “Pengaruh Kualitas Produk Dan Citra Merek Terhadap Loyalitas Merek” (Studi Pada Pelanggan Gerai Kosmetik Wardah di Matahari Malang Town Square). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This study was conducted to determine the significant effect of product quality and brand image on brand loyalty to Wardah cosmetic customers in Matahari Malang Town Square. The method of data analysis used is multiple linear regression analysis on 150 respondents that have been determined using purposive sampling technique as the method of sampling by using questionnaires for data collection. The results showed that product quality had positive and significant effect on brand loyalty from Asimp value. Sig 0,000 <0.05 and brand image positively and positively affects brand loyalty from 0.000 <0,05.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201410160311086
Keywords: product quality, brand image and brand loyalty
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 16 Nov 2018 09:14
Last Modified: 16 Nov 2018 09:14
URI : http://eprints.umm.ac.id/id/eprint/40206

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