UMM Institutional Repository

PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN COUNTRY OF ORIGIN TERHADAP NIAT PEMBELIAN SMARTPHONE ASAL CHINA

Mustaqim, Mustaqim (2018) PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN COUNTRY OF ORIGIN TERHADAP NIAT PEMBELIAN SMARTPHONE ASAL CHINA. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

[img]
Preview
Text
PENDAHULUAN.pdf

Download (198kB) | Preview
[img]
Preview
Text
BAB I.pdf

Download (64kB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (79kB) | Preview
[img]
Preview
Text
BAB III.pdf

Download (108kB) | Preview
[img] Text
BAB IV.pdf
Restricted to Registered users only

Download (172kB) | Request a copy
[img] Text
BAB V.pdf
Restricted to Registered users only

Download (48kB) | Request a copy
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (604kB) | Request a copy

Abstract

The purpose of this research is to examine the influence of brand image, product quality, and country of origin on purchae intention of China smartphone at Malang Plaza. This research uses multiple regression analysis on 120 respondents who have been determined using purposive sampling technique as a method of sampling by using questionnaires for data collection. The result of this research revealed that brand image has a positive and significant influence on purchase intention seen from the probability value of Asimp. Sig 0,005 < 0,05. Product quality has positive and significant influence on purchase intention seen from the probability value of Asimp. Sign 0,041 < 0,05, and country of origin has positive and significant influence on purchase intention seen from the probability value of Asimp. Sign 0,036 < 0,05.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410160311418
Keywords: brand image, country of origin, product quality, purchase intention
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 16 Nov 2018 07:29
Last Modified: 16 Nov 2018 07:29
URI : http://eprints.umm.ac.id/id/eprint/40184

Actions (login required)

View Item View Item
UMM Official

© 2008 UMM Library. All Rights Reserved.
Jl. Raya Tlogomas No 246 Malang East Java Indonesia - Phone +62341464318 ext. 150, 151 - Fax +62341464101
E-Mail : infopus[at]umm.ac.id - Website : http://lib.umm.ac.id - Online Catalog : http://laser.umm.ac.id - Repository : http://eprints.umm.ac.id

Web Analytics

UMM Institutional Repository is powered by :
EPrints Logo