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ANALISIS PENGARUH LOKASI USAHA TERHADAP PENJUALAN (Studi pada Distro di Kota Malang)

Pamongkas, Hafid Kurniawan (2018) ANALISIS PENGARUH LOKASI USAHA TERHADAP PENJUALAN (Studi pada Distro di Kota Malang). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This research aims to determine impact of business location on sales. The independent variable is business location (consisting of consumers purchasing power, service and picture according to consumer demography, competition within the area, competition quality, uniqueness of the company location, physical quality of the facility and surrounding business, operational policy by the company, quality management) and sales as dependent variable. Sample as 55 respondents using survey methods and the analysis in this research used simple linear regression model. After scale range, correlation test and coefficient of determination test is done, the result of the study indicate that indicator of varable business location have an important influence on distro business in Malang city. The results of hypothesis that has been described indicate that there is influence of business location to sales at distro business in Malang city.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201410160311478
Keywords: Business location, Sales, Distro
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 15 Nov 2018 09:32
Last Modified: 15 Nov 2018 09:32
URI : http://eprints.umm.ac.id/id/eprint/40110

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