UMM Institutional Repository

“PENGARUH PERSEPSI SELEBRITI ENDORSER DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN OPPO SMARTPHONE” (Pada Mahasiswa Universitas Muhammadiyah Malang)

Firdayanti, Firdayanti (2018) “PENGARUH PERSEPSI SELEBRITI ENDORSER DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN OPPO SMARTPHONE” (Pada Mahasiswa Universitas Muhammadiyah Malang). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

[img]
Preview
Text
Pendahuluan.pdf

Download (1MB) | Preview
[img]
Preview
Text
BAB I.pdf

Download (577kB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (526kB) | Preview
[img]
Preview
Text
BAB III.pdf

Download (781kB) | Preview
[img] Text
BAB IV.pdf
Restricted to Registered users only

Download (455kB) | Request a copy
[img] Text
BAB V.pdf
Restricted to Registered users only

Download (209kB) | Request a copy
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (2MB) | Request a copy

Abstract

The purpose of this study is to examine the effect of 1)celebrityendorser on consumer buying interest of Oppo Smartphone 2) product quality to consumer buying interest of Oppo Smartphone and 3) variable which gives the biggest contribution to consumer buying interest of Oppo Smartphone. The type of this research according to the usefulness of this research including descriptive research with quantitative approach. The population used in this study is consumers who know the product Oppo Smartpone. The appropriate sampling technique to be used is purposive sampling with the number of research samples that is as much as 100 respondents. Based on the results of research and discussion that has been done then can be drawn conclusion as follows: 1) Celebrity Endorser significant effect on consumer buying interest Oppo 2) Product Quality significantly influence consumer buying interest Oppo Smartphones and 3) Celebrity endorse gives the largest contribution to buying interest Oppo smartphone consumers.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201410160311051
Keywords: Celebrity Endorser, Product Quality and Buying Interest
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 15 Nov 2018 09:24
Last Modified: 15 Nov 2018 09:24
URI : http://eprints.umm.ac.id/id/eprint/40108

Actions (login required)

View Item View Item
UMM Official

© 2008 UMM Library. All Rights Reserved.
Jl. Raya Tlogomas No 246 Malang East Java Indonesia - Phone +62341464318 ext. 150, 151 - Fax +62341464101
E-Mail : infopus[at]umm.ac.id - Website : http://lib.umm.ac.id - Online Catalog : http://laser.umm.ac.id - Repository : http://eprints.umm.ac.id

Web Analytics

UMM Institutional Repository is powered by :
EPrints Logo