PENGARUH PROMOTION MIX TERHADAP PENINGKATAN PENJUALAN PADA PT. MERAK JAYA BETON PASURUAN

ACHMAD , ARIEF (2010) PENGARUH PROMOTION MIX TERHADAP PENINGKATAN PENJUALAN PADA PT. MERAK JAYA BETON PASURUAN. Other thesis, University of Muhammadiyah Malang.

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Abstract

Marketing Mix have very big influence to consumer action to buy product. Therefore the company have to earn to accomodate among/between marketig mix with requirement and consumer desire. With giving more satisfaction at consumer of than all competitor, hence earn to draw the more amount potential consumer, even earn to defend client;subscriber. With obtaining potential consumer is which a lot of hence obtainable hence the client;subscriber. Promotion execution these days progressively be felt once. A lot of medium of promotion mix used by company assortedly form and way of, degan target in order to all consumer earn to recognize better to goods and service produced, so that generate enthusiasm and certain fascination later;then made a pitch for goods and certain service. This research is case study of at worker in PT. Merak Jaya Beton, Pasuruan with title ” Influence of Promotion Mix Terhadap Peningkatan Penjualan Pada PT Merak Jaya Beton Pasuruan.” As for of This research target is to know variable of promotion mix ( personal selling, advertising, and sales promotion) what used to increase sale of at PT. Merak Jaya Beton Pasuruan, to know real influence of promotion mix ( personal selling, advertising, and sales promotion) to sale improvement of PT. Merak Jaya Beton Pasuruan. In this research is writer take two hypothesizing that is advertising, personal selling, and sales promotion represent to form promotion used by PT. Merak Jaya Beton Pasuruan, promotion mix ( personal selling, advertising, and sales promotion) having an effect on reality to sale improvement of PT. Merak Jaya Beton, Pasuruan. Used analyzer to know whether/what promotion have an effect on to sale is by using analyzer of doubled linear regresi. Result of calculation by means of ... analyse regresi to increase the sale is equal to 98,2%. From result analyse regresi and test hypothesis, hence thereby two hypothesis in this research proven. Pursuant to conclusion of is above writer earn mengimplikasikan that company better PT. Merak Jaya Beton, Pasuruan of more amount doing/conducting promotion mix to increase sale.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economic > Department of Management
Depositing User: Anwar Jasin
Date Deposited: 12 Mar 2012 16:14
Last Modified: 12 Mar 2012 16:14
URI: http://eprints.umm.ac.id/id/eprint/400

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