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ANALISIS BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK AGEN BIODEGRADASI BIOFARM DI MALANG RAYA

Santoso, Gunawan Adi (2018) ANALISIS BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK AGEN BIODEGRADASI BIOFARM DI MALANG RAYA. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This research had a purpose to analysis marketing mix towards the consumer decision to buy biodegradation bio farm agent product. This research has been done in Malang, also this research did among October until December 2017. The research method that has been used is by survey method with used questionnaire, the method for gathering data are used by spreading questionnaire, interview, and observation. To analysis the data the writer used double linier regression, determination, and statistical testing. The result of this research showed that 4 mix variable marketing which cover the product, price, place, and promotion which did at the same time is not influence towards the consumer decision for buying biodegradation bio farm agent product with the value P value > 0,05 which 0.014 < 0,05. While another 4 mix variable marketing which did at the same time show influence towards reseller decision to sell the biodegradation bio farm agent product with the value P value < 0,05 which 0,022 < 0,05. In this variable, price also influence toward reseller decision for selling biodegradation bio farm agent product which value P value < 0,05 which 0,008 < 0,05

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410350311030
Keywords: Marketing Mix, Consumer Decision, Reseller Decision, Biofarm, Biodegradation Agent.
Subjects: S Agriculture > SF Animal culture
Divisions: Faculty of Agriculture and Animal Husbandry > Department of Animal Husbandry (54231)
Depositing User: Agung Gallant Setiabudi
Date Deposited: 13 Nov 2018 11:51
Last Modified: 13 Nov 2018 11:51
URI : http://eprints.umm.ac.id/id/eprint/39954

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