PENGARUH IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY PT.LEDO LESTARI TERHADAP KESEJAHTERAAN MASYARAKAT SEKITAR( Studi pada masyarakat Desa Sinar Baru, Kabupaten Bengkayang Kalimantan Barat )

FAUZIYAH, KHUSNUL (2008) PENGARUH IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY PT.LEDO LESTARI TERHADAP KESEJAHTERAAN MASYARAKAT SEKITAR( Studi pada masyarakat Desa Sinar Baru, Kabupaten Bengkayang Kalimantan Barat ). Other thesis, University of Muhammadiyah Malang.

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Abstract

Program Corporate Social Responsibility what given by PT.LEDO LESTARI have started implementation of since operating it company of seed coconut of the oil palm (since year 2005) just for example develop; building of place of religious service for local society, relocation barracks, housing, school, polyclinic, opening walker the tacking on ushering countryside, recruitment SDM of about, regional security of state frontier. develop; bridled of the company, so that the dedication which debarking to State and socialize about able to increase the prosperity socialize where company operate. And line news program this Corporate Social Responsibility PT.LEDO LESTARI have been displayed in Metro TV (Thursday, 13 December 2007, 13.00 WIB). The Sinar Baru Countryside of regional broadly 75.000 Ha, populating 520 by 70 is KK represent area which seldom the resident. Area which is a lot of with river and farm which still be the wide represent area of corner which less be seen by its existence though the region represent regional borderland of State of Indonesia and State Malaysia. The Sinar Baru Countryside is which have the dominant dweller of tribe of this Malay have is production to from rubber plantation, wood, farmer, and trade, 30% from countryside resident (156 soul) representing employees in PT.LEDO LESTARI. Internal issue Formula this research for example is there any implementation Corporate Social Responsibility PT.LEDO LESTARI influence to prosperity socialize about and how big influence of between implementation Corporate Social Responsibility which have been conducted by PT.LEDO LESTARI to prosperity socialize about. There is even also the theory used in this research is theory socialize mass and integrity. This research represent research of explanative associative, that is research to test link of between variable which the hypothesis. Hypothesis of Itself depict influence of between two variable or more, to know whether an variable influenced or do not by other variable. While base of this research is research of survey representing an research by collecting data from a number of unit or individual during (or the duration) what at the same time. Population of this Research is society of Sinar Baru Countryside, Regency of Bengkayang Kalimantan of West with certain characteristic matching with target of this research. Pursuant to the characteristic, sum up population which got as much 77 people. Sample got by using totalizing the sampling. Technique of data collecting used in this research is questioner and documentation. To look for influence of implementation of Corporate Social Responsibility ( X) to prosperity socialize ( Y) used by a formula analyze linear regress modestly, Y= a+ bX. Result of research indicates that implementation of corporate social responsibility give positive influence to prosperity socializes of Sinar Baru countryside. Result of research show equal to 74, 0%. And the rest of equal to 26,0% influenced by other; dissimilar factors is which not discussed in by this research.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 03 May 2012 03:42
Last Modified: 03 May 2012 03:42
URI: http://eprints.umm.ac.id/id/eprint/3992

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