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PENGARUH PERSEPSI HARGA DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN KOSMETIK ETUDE HOUSE

Aa’syiah, Aa’syiah (2018) PENGARUH PERSEPSI HARGA DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN KOSMETIK ETUDE HOUSE. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This study aims to determine the effect of price perceptions and brand image on customer loyalty cosmetics Etude House. This research type is quantitative research by using questioner. The population in this study are customers who use cosmetic Etude house. The sample in this research using non probability sampling technique with 100 respondents. Validity test in this research use comparison r value with r table. Test Reliability in this research is to use Cronbach's Alpha. The results of this study can be concluded that the price perception has a significant and positive effect on customer loyalty, brand image significantly and positively affect customer loyalty and the most dominant variable affect customer loyalty is price perception.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410160311029
Keywords: Price Perception, Brand Image, Customer Loyalty
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 12 Nov 2018 04:51
Last Modified: 12 Nov 2018 04:51
URI : http://eprints.umm.ac.id/id/eprint/39866

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