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PENGARUH LOKASI TOKO DAN SUASANA TOKO TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO FANANI LAMONGAN

Satria, Adi Jaya (2018) PENGARUH LOKASI TOKO DAN SUASANA TOKO TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO FANANI LAMONGAN. Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This study was conducted to determine the significant influence of location and store atmosphere on purchase decision of Fanani Store Consumer. The data analysis method used is multiple linear regression analysis using SPSS 21.0 for Windows Software. Data obtained by using the questionnaire (questionnaire) with the number’s samples of 65 respondents of Fanani Store. The results showed that the independent variable is location and store atmosphere positive influence on purchase decision. Then Store atmosphere variable is the dominant variable affecting consumer purchasing decision of Fanani Store.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201310160311359
Keywords: Store atmosphere, Purchasing Decision, and Location
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 12 Nov 2018 04:12
Last Modified: 12 Nov 2018 04:12
URI : http://eprints.umm.ac.id/id/eprint/39857

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