Noviyanti, Yunda Dewi (2018) PENGARUH ATRIBUT PRODUK DAN KEPERCAYAAN MEREK TERHADAP KEPUTUSAN PEMBELIAN (Studi pada konsumen Air Minum Dalam Kemasan “Milagros” di Kota Malang). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.
|
Text
PENDAHULUAN.pdf Download (1MB) | Preview |
|
|
Text
BAB I.pdf Download (551kB) | Preview |
|
|
Text
BAB II.pdf Download (893kB) | Preview |
|
|
Text
BAB III.pdf Download (826kB) | Preview |
|
![]() |
Text
BAB IV.pdf Restricted to Registered users only Download (704kB) | Request a copy |
|
![]() |
Text
BAB V.pdf Restricted to Registered users only Download (197kB) | Request a copy |
|
![]() |
Text
Lampiran.pdf Restricted to Registered users only Download (1MB) | Request a copy |
Abstract
The purpose of the study was to examine the influence of product attribute and brand credibility towards purchasing decision and to analyze the dominant variable that influenced brand credibility. The data were analyzed by using logistic regression analysis and SPSS 15.00 software. The results of the study showed that products attribute and brand credibility significantly influenced purchase decision. Moreover, the dominant variable that influenced purchase decision was brand credibility with 0.275 instead of products attribute with 0.209.
Item Type: | Thesis (Bachelors Degree (S1)) |
---|---|
Student ID: | 201310160311445 |
Keywords: | brand trust, logistic regression analysiss, product attributes, , purchase decision |
Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | Faculty of Economics > Department of Management (61201) |
Depositing User: | Retno Widiyastuti Ika Wijaya |
Date Deposited: | 12 Nov 2018 03:24 |
Last Modified: | 12 Nov 2018 03:24 |
URI : | http://eprints.umm.ac.id/id/eprint/39844 |
Actions (login required)
![]() |
View Item |